Started in a Café, Grew Into Something Real
Back in early 2021, three of us were sitting in a café in Parramatta. Jethro had just helped his sister untangle a budget mess that nearly cost her business. Maren was frustrated after watching another friend make poor financial decisions because they couldn't understand their own cash flow. And I'd spent the previous week explaining the same budgeting concept fifteen different ways to fifteen different people.
We kept coming back to the same question: why does talking about money have to feel so complicated? Not the actual numbers—those are usually straightforward. But the way people communicate about finances? That's where everything falls apart.
So we started zerenxalthova. Not as some grand vision, but as an experiment. Could we teach people to communicate about their finances in ways that actually clicked? Turns out, yes. When you strip away the unnecessary complexity and focus on clear, honest conversations about money, people get it.